Tales of Empowerment

By Rachel Awes on December 4, 2017

Dear friends! I had shared a post back in May from a NYC trip alongside dear Gudrun Sjoden ambassador friends. We had flown out for a photoshoot, to create a feature about empowering women, and it has finally released! You can see the stories releasing weekly here!: TALES OF EMPOWERMENT

I’m deeply honored to be part of a company that empowers women, eco-fashion, sustainability, running a business with soul, and is soaked in glorious color. 

Their holiday collection just released, and you’ll see me dancing in their tulips (dress!) in next week’s blog post. You can see the whole collection here!: HOLIDAY

Shared with love, to encourage & celebrate all of our empowerment, soul, and color! XOX Rachel

Tales of Empowerment

Rachel Awes_gv.jpg

Coloring Outside the Lines

Author and psychologist Rachel Awes is an ebullient force of nature, color, pattern and empowerment, an “art playgroundist,” who equates making art with being at recess. But she’s most powerful at listening and hearing the stories of women’s hearts and souls and then transferring those stories into words and art that speak to us all, lift us up and color our outlook brilliantly. As one fellow artist put it, Rachel is a “rainbow in a human form.”

This colorful Minnesotan might just be Gudrun’s single biggest style fan. There is no holding back in the way Rachel styles her Gudrun outfits, each one a greater explosion of color, pattern and fun than the previous. “What I found in Gudrun is that she captured all this in me, and raised up my wardrobe about who I was. Being an ambassador for her is life changing, it’s saying yes to my own authentic evolution and revolution of being me. I love what Gudrun represents and adore her clothing. When I stand in the sunshine wearing her polka dots and flowers and stripes and luscious colors, I am deeply being myself and inviting others to do the same.”

Rachel embraces the concept of Gudrun’s World wholly, completely and in a very visceral manner. “When I walked into the store for the first time, I was bellowing ‘THIS IS MY FAVORITE STORE EVER!!!’ My sons and husband left me in there for two hours and when they came back, I was in a circle of the girls and the clothes and crying. One of the associates gave me the dress off her back! When I became a Brand Ambassador, it was truly so seamless, so part and parcel of where I’m at, as an individual.”

As a psychologist, Rachel says her passion in healing as a therapist is “to point out what is most deeply beautiful about women and address what gets in the way of them seeing that and what allows them to live out their magnificence. I’m a speaker about peoples’ magnificence and all those things meant to lift people up out of their deepest being.”

She empowers women on so many levels. “Loving people is transformative. And the ripple effect of loving each other is good for the planet… I think in terms of not wanting to harm the earth. I see the animals and the flowers and the earth as living beings that we can learn from and I care what happens to them. Sustainability is about being in a relationship and caring about all of that and the beloved beings that need protection.”

The more she empowers others, the more she empowers herself. “In my 40s, the decade of writing and illustrating my books, I was drawing these girls and these outfits and affirming these women deeply. And I couldn’t do it without being ME. I started to dress more and more like them. And then the more I dressed like them, the more I realized who they were. They were me!” Meet you on the playground, Rachel!

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